SOUND MARKETING

The sound logo

Definition

What is a sound logo?

01

The concept of a sound logo

Your sound logo is YOUR sound signature. A sound, a short piece of music, a musical theme that will make it possible to recognise your brand/company from the first note! This is also known as a "jingle".

"Music allows for symbolic representation. The sound logo is the equivalent of an emblem. One is visual, the other is sound.

Your sound logo will be at the centre of your brand's sound identity concept. This signature will allow you to introduce or conclude your commercials.

"Those few notes whose functions are exclusively impact and memorization."

 

02

Characteristics of a good sound logo

A sound logo should define a brand's identity through sound, succinctly and effectively.

A sound logo can be composed of a voice, a single instrument or several, sound effects or any other sound.

A sound logo should be short. Generally, it should not exceed 3 or 4 seconds. It should not take up the whole length of an advert but should simply sign it off. The issue is identification.

It should be easy to remember. The shorter and more correctly composed it is, the easier it will be to remember.

A logo should be present but also pleasing and discreet. If the logo is too discreet, it will not be remembered and the brand image transmitted will have little impact. If the logo is too present and poorly composed and constructed, it will monopolise attention during an advertising spot and convey a poor image of the brand.

A sound logo must adapt to different broadcasting media: radio, TV, smartphone, vehicle, etc. These qualities of adaptation give it a certain versatility when it is broadcast.

The characteristics of a sound logo are therefore quite simple but complex to implement, as all these elements must be brought together.

Icon TV

SOUND IDENTITY
On TV

Radio Icon

SOUND IDENTITY
On radio

Icon podcast

SOUND IDENTITY
In podcast

Ringer icon

SOUND IDENTITY
When ringing

Video Icon

SOUND IDENTITY
In video

Icon application

SOUND IDENTITY
In application

Voice assistant icon

SOUND IDENTITY
As a voice assistant

Icon audio book

SOUND IDENTITY
In audio book

Icon webinar

SOUND IDENTITY
In webinar

Icon champagne glass

SOUND IDENTITY
In events

Telephone waiting icon

SOUND IDENTITY
Standby tel

Point of Sale Icon

SOUND IDENTITY
At the point of sale

Examples of sound logos

04

Why have a sound identity?

  1. Strengthen the communication strategy and brand image.
  2. Complement the visual communication of a brand.
  3. Allows communication on all types of media (TV, smartphone, radio etc.)
  4. Adds personality to a brand and can make a difference to the competition.
  5. Impact and memorability.
  6. Enhances the content of an advertisement and its message.

Why WE COMPOSE?

At WE COMPOZE, we combine the know-how of an agency with the power of a platform of composers. And that changes everything.

We remove all your constraints: time, choice, quality and cost.

If you wish to be accompanied, a brand expert will carry out a study of your brand and guide you through the creative process.

WE COMPOZE is a member of the SACEM. This is the guarantee for your brand to have a registered and protected work which makes the creators live at their fair value.

THE TIME

"I need a jingle, my commercial starts on Monday!"

We know, you don't have time and you have a lot to do. So it's impossible to wait 3 months for a customised music. We are designed to meet short deadlines.

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THE CHOICE

"I use music from bookstores, at least I have a choice."

What if we told you that customisation and choice are not mutually exclusive? We offer an average of 15 creations on each project thanks to our 800 composers.

QUALITY

"I'd like something simple, that everyone can sing."

Quality is guaranteed through the mastery of 3 essential skills: marketing, artistic and technical. 

THE PRICE

"I've asked for different quotes, they range from €500 and €100,000?!"

Between inaccessible agencies and the sole composer, there is a balance. Transparent, consistent and SME-friendly prices.

Lucie Guerassimo

Want to be memorable?
We're available for a call, a video, a coffee or just to listen to you ☕