Customer case - Appart'city sound identity

APPART'CITY sound identity case study

Appart'city is a leader in the French apartment-hotel market, with an established presence in the heart of major French cities and towns, as well as in Belgium and Switzerland. The company has around a hundred establishments, representing a total of 10,300 apartments. Its consistent territorial coverage enables it to offer 2 to 4-star accommodation to a varied clientele, including business travelers and vacationers, whether for one night, a week or more.

Appart'City's philosophy is based on an innovative concept that combines the comfort of an apartment with the flexibility of hotel services. The company is committed to offering its customers a stay experience where they can feel as free as at home, while enjoying the benefits of hotel accommodation.

The implementation of a distinctive and memorable sound identity perfectly complemented the recent overhaul of the offer and brand identity. Appart'city.

Today, the brand is distinguished by a catchy tune with a memorable whistle, illustrating the core values of the brand such as comfort, accessibility, flexibility and service.